Name: EnAffaire promo page
Brand: EnAffaire
Price: 39.00 CAD
Availability: InStock

You know the week is quiet. You’ve got trays of donuts that need to move today, and the money to tell anybody about it is somewhere between forty dollars and nothing. Every quote you’ve had for a website starts at a number you’re not spending, and the last boosted post you paid for disappeared the day the budget ran out.

So the question isn’t which advertising is best. It’s which advertising you can actually afford to keep doing.

Rented reach versus something you own

Most advertising you can buy is rented. You pay, it runs, you stop paying, it stops. When the money’s gone you’re back exactly where you started, and next week you pay again.

The other kind is the sort you own and reuse. A page at your own link. A list of regulars who asked to hear from you. A sign you can change without paying to have it reprinted. It costs something to set up and then it’s still there next Tuesday whether or not you spent anything.

An EnAffaire page is the second kind. It’s $39 a month, and the price doesn’t move when more people look at it or when you post six times in a week instead of once.

What $39 a month gets you

One price, whether you post once a month or twice a day.

Six promos at once

A photo, a price, a line of text. All you can eat spaghetti Thursday, a croissant at $6, the thing you want gone by Friday.

Alerts to your regulars

Post something and the people who subscribed get an email or a message on their phone. You’re not paying per person.

A page that’s always there

Your own short link, and an icon customers can keep on their phone screen and tap like an app.

Doing it with almost no money

If there’s nearly nothing to spend, put it where it keeps working:

One link that’s yours. Put it on the receipt, the window, the side of the van. Change what people find there whenever you like, for no extra money.
Your own regulars. The people who already come in. They subscribed because they want to know what’s on — you’re not bidding against anyone to reach them.
Something worth looking at. A real photo of what’s on the counter today beats a paragraph describing it, and takes ten seconds.

Being straight with you

This won’t put you in front of people who have never heard of you. Paid advertising does that; a promo page doesn’t. What it does is give the people who already walk past, already follow you, already have your link a reason to come in this week instead of next month.

It also isn’t a website, an online shop or a booking system. It’s a page of promotions you can change in seconds from behind the counter.

$39 a month

Six promo slots, a daily special, short video, and email or push alerts to your subscribers. No setup fee. No contract.

Prices are in Canadian dollars; GST/HST is added at checkout.

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A cheap way to advertise my small business.