Photograph it, price it, post it. Today’s special is live and out to your subscribers before the lunch rush.
$39 a month · no setup fee · no contractThe spaghetti’s on. You wrote it on the chalkboard at eleven, dragged the board out to the sidewalk, and now you’re hoping enough people walk past before two o’clock. The regulars who’d have driven over for it are at their desks, and they have no idea.
That’s the whole problem with a daily special. It’s the most perishable thing you sell, and the sign only works on people who are already outside your door.
Putting it on Facebook reaches further than the sidewalk, but a post goes out once and then slides down the feed, and how many of your followers see it isn’t up to you.
A promo page works differently. Today’s special sits at the same link all day, so anyone who checks knows what’s on right now — and the people who subscribed get told the moment you post it.
Four taps from “we just made fresh donuts” to customers seeing it.
Open your page on your phone and photograph the special where it sits — on the pass, on the counter, in the case.
Sized, straightened and dropped into the right spot. A photo taken sideways gets turned the right way up.
Type $12, or “all you can eat”, or nothing at all.
The page updates immediately, and one more tap tells your subscribers.
People pick lunch before noon and dinner before five. A special posted at two is a special most people never saw, however good it was. If you know on Tuesday night what Wednesday’s is, put it up Tuesday night.
Photograph the actual plate, not a stand-in. The real thing under your own lights does more than any description, and it’s quicker than writing one.
Tomorrow’s special replaces today’s. You never have to go back and take the old one down.
The slot does the same job anywhere the answer to “what’s on today?” keeps changing.
A two o’clock cancellation is an empty chair unless somebody hears about it. Post the gap.
What came out of the oven this morning, and what will be gone by eleven.
Where you’re parked today — the one thing your customers most need to know.
Six promos and a daily special. $39 a month, no contract.
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