Find Me First

SEO in Saint John for a website that has been up a while

SEO in Saint John runs into a particular problem more often than elsewhere: the site is not new. Saint John has a lot of businesses that have been trading for decades, and their websites tend to have been built once, properly, some years ago — and then added to. That is not a criticism. It is just that a site which has accumulated pages over ten years accumulates the faults that come with them, and nobody has ever had a reason to go looking.

Those faults are rarely dramatic. A page that was replaced but never removed, so two versions of it compete. A title that was copied from another page and never changed. A section added under a new address that the rest of the site never linked to. Individually none of them looks like anything; together they are often the whole reason a perfectly good business is sitting below newer competitors who have done less.

Nothing about this requires starting over. We work on the site you already have, whatever it was built with, and we do not touch your host or your domain. Every problem comes back written out as a fix in plain English or French, and nothing changes unless you ask for it.

Because we track your keywords weekly from day one, an old site being cleaned up shows as a sequence of readings rather than a promise. Page one is the realistic near-term target for terms you are genuinely relevant to; the top position is a longer job and we will not pretend otherwise.

Find Me First Pro is $49 per month on its own, and comes included in the $69.99 EnAffaire plan. The full explanation, and a free start, is at enaffaire.com/get-found.

The other pattern worth naming is that a lot of Saint John trade is business to business, and that changes what good looks like. Where your customers are other companies, the number of people searching for what you do may be small — a few dozen a month rather than a few thousand — but each one of them is worth a great deal more than a passing visitor. Volume is the wrong measure for that. What matters is being present and credible for the handful of specific terms your actual buyers use, which is a far more achievable target than it sounds. It also means the audit is worth doing even when the numbers on a keyword tool look too small to bother with, because those numbers were never measuring the thing that pays you.