Small Business Advertising When Nobody Is on Your List Yet
Every argument for business advertising built on a subscriber list runs into the same objection from a Vancouver owner: there is no list yet. It is a fair objection and it deserves a direct answer, because the answer decides whether any of this is worth the time.
The reasonable objection to any subscriber tool is that you do not have subscribers yet. It is a fair point and worth answering plainly, because the answer decides whether a promotion board is worth a Vancouver owner's time at all.
EnAffaire gives your business a board: a real web page where you post a special, a menu change or a new opening. People subscribe to it, and every subscriber is alerted on their phone when you publish. The list starts empty. It fills from the customers already in front of you, which is the part most tools are strangely quiet about. A card by the till, the address on a receipt, the staff mentioning it while someone waits for their order. These are people who have already chosen your business once, so asking them to hear about it again is a small ask rather than a cold one.
That is also why the early list tends to be more useful than its size suggests. A few dozen regulars who opted in are worth more attention than a much larger audience who merely scrolled past you once.Meanwhile the board is a page Google can index, so it brings in people who were not already customers while you are building the list from the ones who are. Setup is a short signup.
One more thing worth being clear about, since it is the question owners ask second: the list is not something you have to grow forever for the thing to be worth using. A board that reaches the fifty people who come in most weeks is already doing more than a post that reached an unknown fraction of a larger following. Size is not the measure here. Whether the people on it actually want to hear from you is, and everyone on this list asked.
EnAffaire is $69.99 CAD per month plus applicable tax.
The guide at enaffaire.com/get-found walks through the whole thing and starts a free trial, so you can see a board of your own before you decide anything.
See how it works
EnAffaire gives a business a promotion board customers can subscribe to, and gets that board found on Google. Set it up in an afternoon; tell your customers once; reach them every time you have something on.