Small Business Advertising: Three Things Worth Announcing
Ask what business advertising is for and a Toronto owner will usually describe reaching new people. In practice most of what they need to say is aimed at customers they already have, and it is worth being specific about what those announcements actually are.
Ask an owner in Toronto what they would tell their customers if they could reach all of them at once, and the answer is usually one of three things. Something is on today that will not be on tomorrow. Something has changed, such as hours, an address or how ordering works. Or something has come back, whether that is a dish, a service or the shop itself after a closure.
None of those keeps. All three are worth nothing a week late, which is why the usual channels handle them so badly. A printed flyer is committed to before you know what the week looks like. A social post reaches whoever the platform decides it reaches. Neither is built for news that expires.
EnAffaire gives your business a promotion board, which is a real web page you post those updates to as they happen. Everyone who has subscribed is alerted on their phone the moment you publish, so the news arrives while it still matters. You write it in plain language and press publish; there is no design work and nothing technical to keep running.Because the board is a page Google can index, it also gives people searching for a business like yours a way to find you, rather than only serving the customers already on your list.
It is also worth noticing what this replaces. Most owners already do a version of this badly: a note taped to the door, a message to whoever happens to be in a group chat, telling the regulars who come in and hoping word travels. Those methods work, they just do not reach far. A board does the same job with the same words, and reaches everyone who asked to be told.
Setup is a short signup, after which the board exists and is ready for a first post.
EnAffaire is $69.99 CAD per month plus applicable tax.
The guide at enaffaire.com/get-found walks through the whole thing and starts a free trial, so you can see a board of your own before you decide anything.
See how it works
EnAffaire gives a business a promotion board customers can subscribe to, and gets that board found on Google. Set it up in an afternoon; tell your customers once; reach them every time you have something on.