For the Owner Who Is Also the Marketing Department

In most businesses in Calgary, the person responsible for marketing is also the person doing the ordering, the scheduling and quite often the cooking. That is the real constraint. It is not that owners do not know they should be reaching customers more often; it is that every tool for doing so seems to assume somebody has an hour free to learn it.

EnAffaire is built the other way round. Your business gets a promotion board, which is a real web page where you post updates as they happen. Writing a post means typing a couple of sentences the way you would say them out loud, and publishing. Everyone who has subscribed to your board is alerted on their phone straight away.

There is no design step, no template to choose, no scheduling calendar to maintain and nothing to configure before you can use it. If you can write a note for the door, you can run the board. That is deliberate: a tool that only works when you have spare time is a tool that gets abandoned in a busy month, which is exactly the month you needed it.

The other thing that matters when nobody has spare time is what happens when you stop. A board that has not been posted to in three weeks is not broken and does not penalise you; it is simply a page that is still there, still findable, with your last update on it. You pick it back up when the season turns or the menu changes. Tools that punish inconsistency are the ones owners quietly abandon, and this one is deliberately not built that way.

Setup takes a few minutes and the first post can be a sentence about what is on this week.

EnAffaire is $69.99 CAD per month plus applicable tax.

The guide at enaffaire.com/get-found walks through the whole thing and starts a free trial, so you can see a board of your own before you decide anything.