What Advertising Actually Costs a Small Business
Most advertising a business buys is rented attention. You pay to put a message in front of people who have never heard of you, most of whom will not act on it, and when the spend stops the attention stops with it. That model can work at scale. It is a poor fit for a Boston restaurant or shop with a few hundred regulars and no budget to waste finding out whether this month is different from last month.
EnAffaire starts from the other end. It gives your business a promotion board: a real web page you control, where you post a special, a menu change or a new opening in your own words. Customers subscribe to that board, and every one of them is alerted on their phone the moment you publish.
The economics of that are different in a way worth sitting with. You are not buying reach each time you have something to say. You built the list once, and every announcement after that goes out to people who already chose to hear from you. The cost does not scale with how often you post, and the audience does not evaporate when you stop paying.
The board is also a page Google can index, so it does a second job while it sits there: someone searching for what you sell can find you through it, not only the people already on your list. Setup is a short signup, and after that the work is writing a few sentences whenever you have news.None of this makes paid advertising pointless. It makes it a different tool for a different job: reaching people who have never heard of you. What it is bad at is the thing businesses need most often, which is telling the people who already like you that something is happening this week. Those two jobs get confused constantly, and the second one is far cheaper to solve. Solving it first also makes any advertising you do buy later worth more, because the customers it wins have somewhere to be kept.
EnAffaire is $69.99 CAD per month — about US$50 at today’s rate; your card issuer sets the final rate.
The guide at enaffaire.com/get-found walks through the whole thing and starts a free trial, so you can see a board of your own before you decide anything.
See how it works
EnAffaire gives a business a promotion board customers can subscribe to, and gets that board found on Google. Set it up in an afternoon; tell your customers once; reach them every time you have something on.