A Restaurant Loyalty System Without the Points Ledger
A restaurant loyalty system traditionally means tracking: points earned, tiers reached, rewards owed, and a ledger somebody has to reconcile. That model was designed for chains with the staff to run it. An independent kitchen usually wants the outcome without the accounting — regulars who come back more often — and there is a simpler mechanism for that than a points balance.
This is for business owners across the United States who already have customers coming back — a restaurant, a café, a shop — and who want a straightforward way to reach all of them at once when something changes, without relying only on foot traffic or whoever happens to see a social post that day.
Every business eventually faces the same question: how do you tell your regular customers about a new special, a changed menu, or a fresh opening, and still show up when someone unfamiliar searches for you online? A poster in the window reaches walk-ins. A social post reaches whoever happens to be scrolling at that moment. Neither one reaches the people who already like buying from you, at the moment you actually have something to tell them.
EnAffaire is a restaurant loyalty system built around a simple idea: a promotion board. The owner posts a special, a menu change, or an opening, and every subscriber is alerted on their phone right away. The board itself is also a real web page that search engines can index, so it works two ways at once — it reaches the customers who already know you, and it gives new customers something to find.What makes this worth setting up is that it does not require choosing between an alert system and a web presence. Most businesses end up running one or the other, or paying for two separate tools that do not talk to each other. A single promotion board handles both jobs: it is the message customers subscribe to, and it is the page that shows up when someone searches for what you are currently offering. That matters most for a restaurant or café, where a menu changes more often than a website does, and where the difference between a regular and a new customer often comes down to whether they saw today's post.
Getting started is straightforward. A business owner signs up, sets up their promotion board, and starts posting updates as they happen — a Friday special, a new item, a temporary closure, a reopening. Customers who subscribe get each update as a phone alert. Anyone who finds the board through a search sees the same information, with no separate login or app required on their end.
EnAffaire is $69.99 CAD per month — about US$50 at today's rate; your card issuer sets the final rate.
For a walkthrough of how the board works and how to set one up, see the guide at enaffaire.com/get-found. From there you can see what a promotion board looks like in practice and decide whether it fits how you already communicate with customers.
See how it works
EnAffaire gives a business a promotion board customers can subscribe to, and gets that board found on Google. Set it up in an afternoon; tell your customers once; reach them every time you have something on.