Restaurant Loyalty Programs Are Not Only About Discounts
Restaurant loyalty programs get equated with discounting, and for a Vancouver kitchen that is the least interesting part of them. The posts regulars value most are usually information rather than money off — and treating a loyalty programme as a discount scheme undersells what it can do.
If you run a restaurant, a salon, a convenience store, or another business in Vancouver, BC, this page is about a tool made for that kind of work.
EnAffaire is a subscription web service that gives your business a promotion board — a real, dedicated web page where you post a special, a menu change, or a new opening as it happens, in your own words.
What sets it apart is simple: every subscriber to your board gets an alert on their phone the instant you publish, so your announcement reaches them directly rather than getting buried. At the same time, because the board is a genuine web page that Google can index, people in Vancouver who are searching for what you offer have a way to find your business, on top of the customers who already subscribe.Setting it up starts with a short signup. Your promotion board is created immediately, and from there running it is just writing updates in plain language — a weekend special, a new item, a restock, a reopening — and publishing them. Subscribers are notified automatically each time, with no design work or technical setup on your end.
A promotion board is not only for discounts, and treating it as though it were undersells what it does. Some of the most useful posts are plain information: the hours you are keeping over a long weekend, an unexpected closure, a change in how ordering works, the day a seasonal item finally comes back. These are the things customers actively go looking for, and more often than not they end up phoning to ask or simply guessing wrong. Having one place where that is posted, and where the people who care about it are told directly, takes a small friction out of both sides of the exchange. In time the board becomes the thing regulars check first, rather than a channel that only speaks up when there is something to sell.
EnAffaire is $69.99 CAD per month plus applicable tax.
You can see exactly how it works, and start a free trial, at enaffaire.com/get-found. For a Vancouver business owner weighing whether direct customer alerts and a searchable web page are worth adding to how you reach people, that page is the place to look next.
See how it works
EnAffaire gives a business a promotion board customers can subscribe to, and gets that board found on Google. Set it up in an afternoon; tell your customers once; reach them every time you have something on.