Restaurant Loyalty Programs and the Customer Who Drifted Away
Restaurant loyalty programs are aimed at people who already like you, which is worth saying plainly because it changes what the programme has to do. For a Toronto restaurant the target is rarely a stranger. It is the regular who simply stopped coming, without ever deciding to.
This is written for the owner of a restaurant, a salon, a convenience store, or another business in Toronto, ON.
EnAffaire is a subscription web service. It gives your business a promotion board — a real web page where you post updates in your own words: a special, a menu change, a new opening, whatever you have to announce.
The value is in two things happening together. First, everyone who subscribes to your board is alerted on their phone the moment you publish a post, so the news reaches them directly instead of competing for attention in a feed. Second, the board is a real page that Google can index, which means people in Toronto searching for a business like yours have a way to come across you, in addition to the customers who already subscribe.Getting started is a short signup, after which your promotion board is ready for its first post. After that, the ongoing work is just writing: a weekend special, a new dish, a restock notice, a reopening. You write it in plain language, publish it, and subscribers are notified automatically — no design work, nothing technical to maintain.
It is also worth thinking about the customers you have already served. Most businesses lose people not because anything went wrong, but because life moved on and there was never a particular reason to come back on any particular day. Those people generally still think well of you. They are not a lead that has to be won over from scratch; they already know the place, and what they need is an occasion. A short post about something new on the menu, or the return of something that had been off it for a while, is exactly that occasion. Better still, it reaches them where they are, rather than waiting for them to walk past the window and happen to remember you.
EnAffaire is $69.99 CAD per month plus applicable tax.
The guide at enaffaire.com/get-found covers the full process and starts a free trial, so you can see a promotion board of your own before committing. If you're a Toronto business owner deciding whether direct customer alerts and better search visibility are worth adding, start there.
See how it works
EnAffaire gives a business a promotion board customers can subscribe to, and gets that board found on Google. Set it up in an afternoon; tell your customers once; reach them every time you have something on.