Restaurant Loyalty Programs, and What They Save in the Kitchen
The case for restaurant loyalty programs is usually made in the dining room, in covers and repeat visits. For a Chicago kitchen there is a second argument that gets less attention and is easier to measure: what it saves in prep and rostering when you know an announcement reached people.
If you're the owner of a restaurant, a salon, a convenience store, or another business in Chicago, IL, this page explains a tool built for you.
EnAffaire is a subscription web service that gives your business a promotion board — a real web page you control, where you post a special, a menu change, or a new opening whenever it happens.
Here's the part that does the work for you: every subscriber to your board is alerted on their phone the moment you publish a post, so your news reaches them directly rather than depending on them happening to see it. And because the board itself is a page Google can index, it also gives people in Chicago who are searching for what you sell a way to find your business, alongside the customers who already follow you.Getting set up is a short signup, after which your promotion board exists and is ready for a first post. From then on, running it means writing updates in ordinary language — a weekend special, a new menu item, a reopening — and publishing them. Subscribers get notified automatically each time. Nothing about it requires design skills or technical setup.
There is a second benefit that shows up in the kitchen rather than the dining room. A special nobody hears about costs you twice over: once in the food you prepped for it, and again in the hours you rostered for a rush that never arrived. When you know an announcement actually reached the people most likely to act on it, you can plan against that instead of guessing. Prep to a number you have some reason to believe in, and staff the shift accordingly. It is a quieter sort of value than winning new customers, and for a great many owners it is the one that adds up fastest. Knowing the message landed is what makes the rest of the planning worth doing.
EnAffaire is $69.99 CAD per month — about US$50 at today's rate; your card issuer sets the final rate.
The guide at enaffaire.com/get-found walks through how it all works and starts a free trial, so you can look at your own promotion board before deciding anything. For a Chicago business owner weighing whether direct customer alerts and a searchable web page are worth the time, that's where to look next.
See how it works
EnAffaire gives a business a promotion board customers can subscribe to, and gets that board found on Google. Set it up in an afternoon; tell your customers once; reach them every time you have something on.