Restaurant Loyalty Programs and the Quiet Tuesday
Restaurant loyalty programs are usually pitched as a way to increase how often people visit. For a Calgary independent the practical version of that is narrower and more useful: filling a night that was going to be quiet, using the regulars you already have.
This page is for anyone running a restaurant, a salon, a convenience store, or another business in Calgary, AB.
EnAffaire is a subscription web service that gives your business a promotion board: a real, standalone web page where you post updates — a special, a menu change, a new opening — as they happen.
What makes the board useful is what happens after you post. Every subscriber gets an alert on their phone the instant you publish, so news about your business reaches people directly instead of getting lost in a feed. At the same time, because the board is a page Google can index, it gives people in Calgary who are searching for a business like yours a way to discover you, on top of the customers who already know you.Setting it up starts with a short signup. Your promotion board is created right away, and from there you simply write your updates in plain language and publish them — a Friday special, a new dish, a restock, a reopening. Subscribers are notified automatically each time. There's no design work or technical setup required on your end.
The most practical use is often the least glamorous one, which is filling a quiet night. Printed flyers and planned campaigns have to be committed to weeks ahead, and that is precisely when you cannot know how a particular Tuesday is going to turn out. A promotion board runs on a different clock. If the room is clearly going to be empty at six, you can write a short post at four, and the people who already like your cooking hear about it before they have settled on where to eat. None of that requires discounting if you would rather not. An announcement that the kitchen has something unusual on tonight is often reason enough on its own for someone to come in.
EnAffaire is $69.99 CAD per month plus applicable tax.
You can see the full process, and start a free trial, at enaffaire.com/get-found. That page explains exactly how the promotion board works before you commit to anything, and it's the right next step for a Calgary business owner weighing whether a subscriber alert system and a searchable web presence are worth adding.
See how it works
EnAffaire gives a business a promotion board customers can subscribe to, and gets that board found on Google. Set it up in an afternoon; tell your customers once; reach them every time you have something on.