Restaurant Loyalty Programs, and the List You Actually Own
Most restaurant loyalty programs ask a Boston owner to run a ledger: points earned, rewards owed, and someone to reconcile it. There is a plainer version of the same idea, and the difference that matters is who owns the connection to the customer at the end of it.
If you own a restaurant, a salon, a convenience store, or another business in Boston, MA, this page is for you.
EnAffaire is a subscription web service. It gives your business a promotion board — a real web page where you post a special, a menu change, or a new opening, in your own words, whenever you have news to share.
The reason it's worth setting up is simple: every customer who subscribes to your board gets an alert on their phone the moment you publish a post. You don't have to hope people check back or scroll past you on social media — they're notified directly. And because the board is a real page that Google can index, people in Boston who are searching for what you offer have a way to find your business too, not just the customers who already know you.Getting started takes a short signup, after which your promotion board is created and ready for your first post. After that, running it is just writing: a weekend special, a new item on the menu, a reopening after renovations. You write the update in plain language, publish it, and subscribers are notified automatically. There's no design work and nothing technical to configure.
One thing worth weighing before you set anything up is who owns the connection. When someone subscribes to your board, that relationship belongs to your business, and it stays yours whether or not you are spending on advertising anywhere else. A social platform decides how many of your followers actually see any given post, and that decision can change without notice or explanation. Someone who asked to hear from you is a different proposition entirely: they opted in, and the alert goes to them. For a shop or a kitchen that has spent years building a regular crowd, that distinction is worth more than it looks at first glance. It is the difference between renting access to your own customers and simply having it.
EnAffaire is $69.99 CAD per month — about US$50 at today's rate; your card issuer sets the final rate.
The guide at enaffaire.com/get-found walks through the whole process and starts a free trial, so you can see your promotion board before committing to anything. If you're a Boston business owner deciding whether a subscriber alert board and a searchable web page are worth adding to how you reach customers, that page is the place to start.
See how it works
EnAffaire gives a business a promotion board customers can subscribe to, and gets that board found on Google. Set it up in an afternoon; tell your customers once; reach them every time you have something on.