Before You Buy Loyalty Rewards Program Software
Loyalty rewards program software is a mature category, which means it is thorough: points engines, tier rules, expiry policies, POS integrations and a dashboard reporting on all of it. Thoroughness has a cost in setup and in attention. It is worth asking what you would actually use, because for many businesses the answer is one feature — a way to tell returning customers that something is worth coming in for.
A business owner in the United States runs a special, changes a menu, or opens up a new appointment slot, and has no reliable way to tell the customers who already shop there. Word of mouth is slow to spread. A social media post is seen by only a fraction of followers and disappears from view within a day. An owner comparing tools is usually trying to solve one specific problem: put a message in front of the people who already chose to hear from this business, at the moment there is something worth telling them.
EnAffaire gives a business a promotion board: a page where the owner posts a special, a menu change, or a new opening, and every subscriber is alerted on their phone. The same page is a real web address that search engines can index, so it can also be found by someone who has never heard of the business before and is searching for exactly what it offers. One board does both jobs at once — it rewards the customers who already subscribed, and it acts as a door for new ones to walk through.
Not every alert tool does both of those things. Some only push notifications through an app that a customer has to find and download first, which raises the bar for anyone signing up. Others build a page that search engines can index well enough, but have no way to notify anyone once it goes live. The distinction worth checking, when comparing tools, is whether one post does both — reaches the subscribers who already opted in, and stays visible to the people still searching.EnAffaire is a subscription web service. There is no office to visit and no installation to schedule; the board itself lives online, and it can be set up from wherever the business already keeps its records — a laptop at the counter, a phone in a back room, whatever is already in use. That is true for a business anywhere in the United States, whatever the size of the operation.
Setting one up is a matter of creating the page and inviting the customers who already shop there to subscribe — in person, by a shared link, or through whatever channel the business already uses to reach them. After that, posting an update takes the place of drafting a social post: the owner writes what changed, and it goes out to subscribers immediately while staying live on the page for anyone still searching. EnAffaire publishes a guide to getting a board found, by search and by new subscribers, at enaffaire.com/get-found — worth reading before the first post goes up.
EnAffaire is $69.99 CAD per month — about US$50 at today's rate; your card issuer sets the final rate.
Full details on the service, and how to start, are at enaffaire.com.
See how it works
EnAffaire gives a business a promotion board customers can subscribe to, and gets that board found on Google. Set it up in an afternoon; tell your customers once; reach them every time you have something on.