Loyalty Programs for Customer Retention, and Why Most Lapse
Loyalty programs aimed at customer retention tend to fail in the same way. The idea is sound, the launch goes well, and then the running of it quietly stops: cards go unstamped, points go unredeemed, and staff stop mentioning it. Retention did not fail — the administration did. So the useful question is not which rewards structure is best, but which mechanism still works in a month when the owner is busy.
If you run a business in the United States, you have probably tried more than one way to get customers to come back: a text list, a printed flyer, a post on social media that half your followers never see. A promotion board is a different approach. It is a single running page for your specials, your menu changes, your new hours, your openings — one place you update, and one place customers check or get alerted from.
When you are weighing whether a promotion board is worth setting up, the two questions that matter are simple. First, does it actually reach the people who already know you, or does it just sit there waiting to be noticed? Second, can anyone who does not know you yet find it — through an ordinary web search — or is it locked inside an app only existing customers open?
EnAffaire is built to answer both. You post a special, a menu change, or an opening to your board, and every customer who has subscribed is alerted on their phone. There is no separate app for them to check and no feed algorithm deciding whether they see it. At the same time, the board itself is a real web page that Google can index, so someone searching for what you offer can land on it and become a new customer, not just a returning one.Getting started is straightforward: you set up your board, invite customers to subscribe, and post to it whenever you have something worth telling people. From that point on, posting a new update is the only ongoing step — the alerts to subscribers and the page's visibility to search happen without extra work on your part.
EnAffaire is $69.99 CAD per month — about US$50 at today's rate; your card issuer sets the final rate.
For a walkthrough of setting up your board and getting it found by both subscribers and search, see the guide at enaffaire.com/get-found.
See how it works
EnAffaire gives a business a promotion board customers can subscribe to, and gets that board found on Google. Set it up in an afternoon; tell your customers once; reach them every time you have something on.