Local advertising in Bonavista, sized to a quiet afternoon
Local advertising in Bonavista tends to be priced for occasions that justify it — an opening, a season, a sale worth announcing. The trouble is that most of a business's difficult hours are not occasions. They are ordinary quiet stretches that would turn on a handful of people deciding to come out. EnAffaire is built for telling those people, at no extra cost for the telling.
EnAffaire is a subscription web service that sets your business up with a promotion board: a real web page for posting specials, restocks, or announcements. Every subscriber gets an alert on their phone the moment you post. The board is also a normal, searchable web page, so someone in Bonavista looking online for what you carry can land on it directly.
The advantage is directness on both sides. Existing customers who subscribe hear from you without you needing to track them down again. People who don't know your store yet, but are searching for what it sells, have something concrete to find. You decide what's worth announcing, and it reaches subscribers the moment you post it.
There's no set posting rhythm to maintain. Some weeks are quiet, others aren't — the board is there whenever something is worth saying, and it doesn't ask anything of you the rest of the time.Using it doesn't require changing how you run things. You write a post plainly, the way you'd tell someone at the till, and EnAffaire notifies subscribers automatically. There's nothing new to install in the store itself.
EnAffaire is $69.99 CAD per month plus applicable tax.
The guide at enaffaire.com/get-found shows what a board and a post look like, and starts a free trial. EnAffaire has no office, staff, or premises in Bonavista — it's a service any business owner there can sign up for and run themselves.
When each announcement carries its own price, you ration them, and you ration them exactly when the business can least afford it — on the slow days, which are the days worth announcing. A flat monthly cost inverts that. Posting on a quiet Wednesday costs what posting on a busy Saturday costs, which is nothing additional, so the decision stops being about budget and becomes only about whether you have something worth saying.
None of this has to be planned for in advance. You decide in the afternoon that the room is empty, and the people most likely to fill it hear about it before the evening rather than the following week.
See how it works
EnAffaire gives a business a promotion board customers can subscribe to, and gets that board found on Google. Set it up in an afternoon; tell your customers once; reach them every time you have something on.