Local advertising in Amherst for stock that will not keep
Local advertising in Amherst has a particular problem when the thing you sell does not keep. A tray of something baked this morning is worth full price at ten and worth nothing by five, and the whole distance between those two numbers is a question of who knew in time. EnAffaire moves that announcement off the chalkboard in the window and onto the phones of people who have already asked to hear from you.
EnAffaire is a subscription web service. It gives your business a promotion board — a real web page where you post a special, a menu change, or a note about hours. Every subscriber gets an alert on their phone the moment you post. Because the board is also a normal web page that search engines can index, someone in Amherst searching online for a place to eat can find it directly, whether or not they've been in before.
The advantage is reaching people twice over: regulars who subscribe hear from you directly instead of you repeating yourself at the counter, and new customers searching online have a real page to find. You decide what's worth posting and when; nothing depends on a feed deciding who sees it.
There's no fixed schedule to keep up. Some weeks that might mean one post, other weeks several — whatever matches what's actually happening at the restaurant. The board sits alongside however you already run things; it doesn't ask you to change any of it.Getting started is simple: you sign up, set up your board, and start posting in your own words, the way you'd tell a regular what's on today. EnAffaire handles notifying every subscriber automatically. There's no equipment to buy, and nothing for customers to do beyond subscribing once, on their own phone.
EnAffaire is $69.99 CAD per month plus applicable tax.
Start with the guide at enaffaire.com/get-found to see exactly how a board and a post work, and to begin a free trial. EnAffaire has no office, staff, or premises in Amherst — it's a web service any business owner there can sign up for and run themselves, alongside the restaurant they already have.
There is a shape of advertising that suits a business with a shelf life, and it is not the shape that bills by the click. You are not trying to reach everyone in Amherst. You are trying to reach the smaller group who would have come in anyway had they known, and who have already put their hand up by subscribing. Reaching that group should not cost more in a busy week than a slow one, and it should not require you to write an ad at all — only to say what is out of the oven.
See how it works
EnAffaire gives a business a promotion board customers can subscribe to, and gets that board found on Google. Set it up in an afternoon; tell your customers once; reach them every time you have something on.